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Why Is Van Cleef & Arpels So Expensive?March 8, 2021 - Jewelry Articles
Whether you are a lady who lunches looking to treat yourself to a bejeweled animal or a strand of leaf clovers from the Alhambra line. Or if you are in the market for a multi-tiered diamond necklace. All of their jewelry is made using the skills of generations of talent.
The french jewelry brand prides itself on having no secondary line. Making the house synonymous with high price tags and expensive jewelry.
Why is Van Cleef & Arpels so expensive?
In the beginning, under Alfred Van Cleef, Van Cleef & Arpels sold very simple jewelry. In fact, their first sale was a double strand of pearls. Then the jewelry house created objet d’art for the affluent.
An early commission was a miniature boat on a sea of jade. It had a tiny built in bell for summoning a butler. With time the jewelry making would also carry these themes of whimsy, technical excellence and a sort of playfulness.
Much of what we take for granted in design today, the idea of asymmetry, transformability and stones set without the interruption of metal prongs or settings were pioneered by Van Cleef & Arpels. Their Mystery Setting in which stones appear to float has the enigmatic beauty of a work of art. This gives great pleasure to afficionados who can afford this rare treasure.
Technically brilliant famous zipper necklace, a complex and beautiful piece has a special clasp which effortlessly transformable the necklace can be rezipped to become a bracelet. One stunning version of this made with gold and a cluster of white diamonds was worn by Margot Robbie to the Oscars. Her entrance in this $1.5 million piece garnered much press and further elevated the prestige and sense of worth of the Maison.
Another striking quality that makes Van Cleef & Arpels so valuable is the colossal task designers face. Creating jewelry inspired by themes such as Romeo and Juliet, Shakespeare’s Midsummer Night’s Dream and the clean lines of Art Deco is no easy feat. Put together with the utmost care with stones that span the color gradients in rare and interesting ways. The designers work has a symphonic grandeur that generates an emotional jolt that makes it irresistible.
Another factor that explains why Van Cleef & Arpels is so expensive is their celebrity following. Van Cleef & Arpels strategically placed themselves in the pathways of the rich and famous. First by setting up their boutique in Place Vendome in 1906, directly opposite the Ritz to attract style icons.
Then a few years later by opening boutiques in illustrious resorts towns around France. Today their art deco salons stand proud in over 125 cities around the world. Catering to affluent clients’ quest for all things bright and beautiful.
Devotees of the house include Elizabeth Taylor, the royal families of Egypt and Iran and Grace Kelly of Monaco in yesteryear and Kate Middleton today. Onassis famously bought signature pieces for Jacqueline Onassis his wife and for his favorite artist Maria Callas. And all devotes appreciate the secret motifs that are woven into Van Cleef & Arpels pieces. Such as clasps with tiny diamonds that trail down the neck with a flourish of seduction and sparkle.
Somehow these small details are building blocks for jewelry jewelry that not only commands a high price but has a value that increases over time. Clients appreciate the way Van Cleef & Arpels designs remain precious over time. Certain pieces from the house retain up to a 75% resale value, increasing year on year.
Gemstones and Precious Metal
Van Cleef & Arpels’ vaults have held some of history’s most prestigious stones. Their jewelry is always brimming with eye popping fancy vivid yellows, giant pear-shaped emeralds and the rarest of rare glossy ruby cabochons. Each piece is characterized by exceptional quality, craftsmanship and invaluable stones. Collectively this creates an element of surprise that is at once seductive and creates an impression of decadence.
At Van Cleef & Arpels they create jewelry with an unending spirit of creativity in which business and beauty meld together. And where precious stones, the turn of design lines and the way gold seems to appear and disappear makes the world a more beautiful place. A world in which beautiful things while costly are coupled with incredible layers of history and creativity that endures.
Shop Van Cleef jewelry at the best price
Shop pre-owned, expertly authenticated Van Cleef & Arpels jewelry at the best prices. From the iconic Alhambra collection to engagement rings, shop modern and vintage Van Cleef jewelry.