Sell Watches

Sell watches online or in person to the watch experts. At WP Diamonds, we understand the value of luxury watches including Rolex, Cartier, Breitling and Patek Philippe. We buy your luxury watches directly for cash or store credit. Our entire process is streamlined to take as little as 24 hours.

Our selling process is fast, secure and designed with you in mind. Simply complete the online form to receive your price quote.

Get Your Offer

International A+ BBB rated luxury watch buyer

How To Sell Watches Online?

Follow our 5 simple steps to sell luxury watches in NYC or online in as little as 24 hours.


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items fully insured
via FedEx at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours

Watch our Process

How much is my watch worth?

Below you will find the main ingredients that determine watch price:

  1. Brand and model: Each brand and each particular model will have their own desirability rating on the second-hand market
  2. Condition: Most buyers will deduct amounts to cover any necessary repairs
  3. Authenticity: If the watch has been altered it will normally affect the price negatively
  4. Box and papers: Buyers will pay a premium for these items
  5. Is the strap original and in good condition? If it is it will help you get a better price.
  6. The current watch market: which watches are popular and currently in high demand? What are the latest watch trends?

Where to sell watches?

Finding a buyer that is both trustworthy and will offer strong prices is the priority. Below are some popular luxury watch buyers:

Pros Cons
WP Diamonds Fast, professional customer service, strong prices with the option of selling online or in person In person appointments are limited to New York City, Tokyo, Hong Kong and the UK
At Auction Very expensive watches achieve good results Variable prices mean uncertain returns and most watches do not interest collectors
Consignment If your model is in high demand results can be good Takes a long time to sell
Private Buyer Returns can be high Can take a long time and there are risks selling face to face
Local Retailer Local Retailers often don’t sell second-hand watches so won’t buy them second-hand
Online Pawnbroker Good for non luxury brands Pawnbrokers often only loan on watches

How to find the best watch buyer

Read our tips to find the right watch buyer online or the best watch buyer in New York:

  1. Reviews: Looking at Yelp and Google + reviews is a good starting point. Check if the reviews look false or potentially fabricated by the company.
  2. Accreditations: A BBB Rating of no less than an A is necessary.
  3. Price Quotes: Be wary if a buyer gives you a very wide range. The bottom end of the range should be approximately 1/3rd of the top end of the range.
  4. Communication: Do they answer the phone? How quick are their email responses? Do you they try and hard sell you?
  5. Offices: Can you setup an in person appointment?
  6. Cost: Reputable buyers should be willing to provide a free service with free insurance and shipping.

Watch Brands We Buy

The following is a list of many of the fine watch brands we buy:

A Lange & Shone, Audemars Piguet, 

Baume & Mercier, Bell & Ross, Blancpain, Breguet,

Breitling, Bremont, Bulgari, Cartier, Chanel,

Chopard, Chronoswiss, Franck Muller, 

Girard PerregauxGlashutte, Hublot,

IWC, Jacob & Co, Jacquet Droz, Longines,

Maurice Lacroix, Montblanc, Omega, Panerai, 

Parmigiani, Piaget, Patek Philippe,

Roger Dubois, Rolex, Tag Heuer,

TudorUlysse Nardin, Vacheron Constantin, Zenith


Contact Our Watch Experts

Our team is made up of luxury watch industry veterans. Sell watches in NYC, Hong Kong, Tokyo and in the UK via appointment Monday-Friday.

Sell a Rolex watch or other luxury timepieces. We also buy diamond jewelry and luxury handbags. Contact us today, we will be happy to answer any questions you may have.

CALL 646-758-0270

Our watch experts work with hundreds of customers around the world on a daily basis

Read Our Watch Guides

Watches Selling Guides

A guide to understanding luxury watches

  • Learn what impacts resale value
  • Learn why watches are so expensive
  • Understand the vintage and modern markets

Selling luxury watches successfully can be a new experience for many. Before you sell empower yourself with the information from our guides.

Read The Watch Selling Guides