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8 Things You Didn’t Know About Cartier’s Love Bracelet

Of all the Cartier creations, no piece has been more celebrated than the Love bracelet. For 50 years, the Love bracelet has been the must-have accessory for celebrities and fashionistas alike. As lovers of this iconic collection, we have gathered a list of 8 things you didn’t know about Cartier’s Love bracelet. From its novel design, unique inspiration and romantic history, keep reading for our favorite Cartier Love bracelet facts.

Things You Didn't Know About Cartier's Love Bracelet

8 Things You Didn’t Know About Cartier’s Love Bracelet

  1. Designed by Aldo Cipullo
  2. Inspired by chastity belts
  3. Redefined luxury jewellery
  4. Once exclusively for couples
  5. Extremely counterfeited
  6. Celebrity endorsed
  7. Today’s Love collection
  8. Resale value


1. Designed By Aldo Cipullo

Italian jewellery designer, Aldo Cipullo, created the Love bracelet in 1969, within a year of joining Cartier. Cipullo’s revolutionary design consisted of an oval bracelet split into two “C” shaped halves and secured together with two screws. A screw head motif decorates the bracelet, with two functional screws that require a screwdriver to close the bracelet. With its oval shape, the bracelet always rests closely to the wearer’s pulse point. By merging high fashion with modern and industrial trends, the Love bracelet was met with immediate success.


2. Inspired By Chastity Belts

What is likely the most shocking fact on our list of the 8 things you didn’t know about Cartier’s Love bracelet, is the bracelet’s inspiration. Cipullo was inspired by chastity belts when creating the Love bracelet. Cipullo stated, “What modern people want are love symbols that look semi-permanent – or, at least, require a trick to remove. After all, love symbols should suggest an everlasting quality.”

Certainly, there is no other jewellery that is as physically binding as the Love bracelet.


3. Redefined Luxury Jewellery

Aldo Cipullo was a visionary when he created the Love bracelet as it changed the way people interact with jewellery. At the time of the Love bracelet’s release, luxury jewellery was exclusively reserved for evening wear and special occasions. Since fastening and unfastening the Love bracelet took time and precision, this bracelet was meant to be worn all day.


4. Once Exclusively For Couples

As Love bracelets symbolize binding and everlasting love, Cartier originally only allowed couples to purchase the bracelet. The wearer of the bracelet would entrust her bracelet’s screwdriver to her partner for safekeeping.

To illustrate the bracelet’s romantic nature, Cartier gifted famous couples Love bracelets including Elizabeth Taylor and Richard Burton, Duke and Duchess of Windsor as well as Ali MacGraw and Steve McQueen. Luckily this rule is no longer enforced and anyone can buy a Love bracelet of their own today.


5. Extremely Counterfeited

Without a doubt, Cartier’s Love bracelet is one of the most counterfeited pieces of luxury jewellery in the world. When first released, the bracelet did not have serial numbers, but when Cartier released that the market was becoming saturated with fakes, they began to stamp every bracelet with a unique serial number they kept on file. Since then, Cartier has added multiple hallmarks on their Love bracelets to thwart counterfeit production.


6. Celebrity Endorsed

Upon its release, the Love bracelet was quickly embraced by celebrities, socialites and fashionistas. The Love bracelet has remained a favourite amongst A-listers, adorning the likes of Angelina Jolie, Jennifer Aniston and Eva Mendez. Fun fact: Kylie Jenner had her Love bracelet stuck on her wrist for years and needed to call the fire department to help free her.


7. Today’s Love Collection

50 years since the collection was launched, the Love collection has now expanded to include rings, necklaces, cuffs earrings and pendants. While the original bracelets were made with silver and plated in gold, wearers can select between 18k yellow gold, rose gold and white gold Love bracelets with matching screwdrivers. If you are feeling really glamorous, you can opt for a Love bracelet adorned with pave diamonds or colourful gemstones.


8. Resale Value

If you are selling a Love bracelet in good condition with its screwdriver, box and paperwork, you can expect to receive up to 50% of its original purchase price. As a highly coveted piece from a premier luxury jewellery brand, Cartier’s Love bracelet retains more of its value on the second-hand luxury market in comparison to non-luxury brands. The exact value of your Love bracelet will depend on the following factors:

  • Condition
  • If you have the original box and papers in good condition
  • Metal type
  • If it has diamonds or gemstones
  • If it is a modern or a vintage Love bracelet


How To Sell Cartier Love Bracelets

When you want to sell your Cartier Love bracelet for the best price, it pays to work with the experts. WP Diamonds is a leading buyer of luxury jewellery, offering the option to sell online or in person. We fundamentally believe that everyone should be able to sell their designer jewellery safely, quickly and easily. Our industry experts have a thorough understanding of the second-hand jewellery market and work to secure you the most money possible. With no obligation to sell, our hassle-free selling service can take as little as 48 hours. We buy your Cartier Love bracelet outright, no hidden fees or commissions deducted and no waiting weeks or months for bids. Our competitive prices and free, streamlined service has earned us hundreds of excellent reviews from happy customers.

How it works:

  1. Complete our online form with information on your jewellery.
  2. Our experts will contact you with a price quote. You can then either schedule an appointment at one of our offices in the UK, New York or Hong Kong, OR request a free and fully insured mailing label to send your jewellery to our office.
  3. Our team evaluate your jewellery and contact you with a final offer.
  4. Accept our offer by bank transfer or request to have your jewellery returned to you for free.

With WP Diamonds, selling Cartier Love bracelets is always a seamless and enjoyable process. Click the button below to see how much you can get paid today.

Our Offices


535 5th Avenue, 11th Floor,
New York,
New York 10017


212 JQ Modern
120 Vyse Street, Hockley
Birmingham, B18 6NF, UK

535 5th Avenue, 11th Floor,
New York,
New York 10017

212 JQ Modern
120 Vyse Street, Hockley
Birmingham, B18 6NF, UK