Watch Articles

Top 30 Luxury Watch Brands

January 10, 2021 - Watch Articles
Top luxury watch brands create quality timepieces that showcase great design and optimal quality—and are designed to last a lifetime. Because these timepieces sell for thousands (and sometimes even millions) of dollars, deciding which luxury watch brand is the best fit for you can take some research. So let’s look at some of the most popular luxury watch brands currently on the market.


What are the top 30 luxury watch brands of 2021? 

  1. Patek Philippe
  2. Audemars Piguet
  3. Vacheron Constantin
  4. TAG Heuer
  5. A. Lange & Söhne
  6. Jaeger-LeCoultre
  7. Rolex
  8. Hublot
  9. Breguet & Fils
  10. Chopard
  11. Girard-Perregaux
  12. Blancpain
  13. Cartier
  14. IWC Schaffhausen
  15. Ulysse Nardin
  16. Panerai
  17. Piaget
  18. Breitling
  19. Omega
  20. Montblanc
  21. Baume & Mercier
  22. Bell & Ross
  23. Bremont
  24. Corum
  25. Glashütte Original
  26. Maurice LaCroix
  27. Richard Mille
  28. Roger Dubuis
  29. Tudor
  30. Zenith


top luxury watch brands - Patek Philippe

Topping the list of the top luxury watch brands on the market is Patek Philippe. Patek Philippe produces some of the most coveted and high-end timepieces in the world, fetching millions of dollars for some of their rarer models. This prestigious watch brand with a history of innovative designs, has long been favored by royalty.

Famous wearers: Queen Victoria, Ellen DeGeneres, Robert Downey Jnr, John Mayer, Nicolas Sarkozy

Price range: $15,000 – $1 million+

Most expensive Patek Philippe sold: Henry Graves Jr.’s Supercomplication watch for $24 million in 2014



top luxury watch brands - audemars piguet

Still owned today by its original founding families, Audemars Piguet is one of the oldest watch manufacturers in the world.

Famous wearers: James Corden, Tom Cruise, Lebron James, Usher

Price range: $7,000 – $850,000+

Most expensive Audemars Piguet sold: Signed Audemars Piguet Geneve Leap Year Perp for $545,000 in 2015



top luxury watch brands - vacheron constantin

Classic Swiss watch brand Vacheron Constantin dates back to 1755 and Napoleon Bonaparte was an owner of one of their timepieces.

Famous wearers: Marlon Brando, Donald Trump, Kate Bosworth, Rick Ross

Price range: $18,000 – $6 million+

Most expensive Vacheron Constantin sold: King Fouad for $2.77 million in 2005



top luxury watch brands - tag heuer

Like many high-end watch companies, TAG Heuer was established in Switzerland. Popular among racecar drivers, TAG Heuer was also the first watch brand to go into space.

Famous wearers: Patrick Dempsey, Brad Pitt, Leonardo DiCaprio, Barack Obama

Price range: $1,500 – $10,000+

Most expensive TAG Heuer sold: Steve McQueen’s Heuer for $799,500 in 2012



Founded in 1845 in Germany, A. Lange & Sohne closed its doors 1948 after the post-war Soviet administration municipalized the company’s property. However, they went back into business in 1990 and have gone on to make their mark on the watchmaking industry with their highly complicated timepieces.

Famous wearers: Vladimir Putin, Carmelo Anthony

Price range: $15,000 – $1 million+

Most expensive A. Lange & Söhne sold: The Platinum Tourbillon for $333,000 in 2005



top luxury watch brands - jaeger lecoultre

Internationally renowned for its intricate designs, Jaeger-LeCoultre is also famed for creating the world’s smallest watch caliber.

Famous wearers: Robert Downey Jr., January Jones, Matt Damon, Queen Elizabeth II

Price range: $5,000 – $2 million+

Most expensive Jaeger-LeCoultre sold: Atmos 561 for $425,000 in 2013



top luxury watch brands - rolex

Despite the soaring popularity of Rolex’s women’s and men’s watches, each timepiece is still made by hand. Internationally recognized as a status symbol, Rolex watches are forever in high demand—especially the Rolex Daytona and Rolex Submariner.

Famous wearers: Justin Timberlake, Mark Wahlberg, Paul Newman, Orlando Bloom, David Beckham, Kanye West

Price range: $5,000 – $650,000+

Most expensive Rolex sold: Paul Newman’s Daytona auctioned for $17.7 million in 2017



top luxury watch brands - hublot

Part of the LVMH group, Hublot is one of the younger watch brands, established in 1980. In 2010 they were appointed the official Watchmaker of Formula 1.

Famous wearers: Kylie Jenner, Kobe Bryant, Jay Z

Price range: $4,200 – $5 million+

Most expensive Hublot sold: Hublot King Power Model Limited Edition Tourbillon for $191,723 in 2014



top luxury watch brands - breguetFounded in 1775, Breguet is one of the oldest watchmaking companies in the world, famed for their coin-edge cases.

Famous wearers: Marie Antoinette, Napoleon Bonaparte, Winston Churchill

Price range: $7,000-$400,000+

Most expensive Breguet sold: No. 2667 Precision Stop Watch from 1814 for $4.7 million in 2012



top luxury watch brands - chopard

The luxury brand Chopard began in 1860 by creating ladies watches. In 2013, they began promoting their products as using ethically sustainable gold.

Famous wearers: Michael Fassbender, Kate Winslet, Colin Firth

Price range: $5,040 – $60,000+

Most expensive Chopard sold: Chopard 210 Karat for $26 million in 2014


girard perregaux watch

Established in Switzerland in 1791, Girard-Perregaux produces prestigious handcrafted watches. In 1880, Constant Girard manufactured the first major commercial production of a wristwatch.

Famous wearers: Hugh Jackman, Kobe Bryant, Quentin Tarantino, Pierce Brosnan

Price range: $5,000 – $600,000+

Most expensive Girard-Perregaux sold: 1945 Jackpot Tourbillon for $176,000 in 2013



blaancpain watch

From 1735 up until 1932, Blancpain was under the ownership of the Blancpain family. However, the final Blancpain’s daughter did not wish to go into the watch industry. It is currently part of The Swatch Group.

Famous wearers: Vladimir Putin, Francis Ford Coppola, Jacques Cousteau

Price range: $7,500 – $1.5 million+

Most expensive Blancpain sold: Marilyn Monroe’s cocktail watch for $250,000 in 2016



cartier watch

Cartier is a Parisian jewelry and watch company, with a history of popularity amongst celebrities and royals.

Famous wearers: John F Kennedy, Sofia Vergara, Angelina Jolie

Price range: $2,300 – $2.5 million+

Most expensive Cartier watch sold: Panther Bangle Watch for $660,000 in 2015



iwc luxury watch

The motto of IWC Schaffhausen is Probus Scafusia, meaning “good, solid craftsmanship from Schaffhausen”.

Famous wearers:  Bradley Cooper, Chris Evans

Price range: $3,950 – $750,000+

Most expensive IWC Schaffhausen watch sold: Il Destriero Scafusia for $325,000 in 2003



ulysse nardin watch

Founded in 1846, Ulysse Nardin’s headquarters have held the same location since 1865.

Famous wearers:  Michael Jordan, Larry King

Price range: $2,300 – $285,000

Most expensive Ulysse Nardin watch sold: The Ulysse Nardin Royal Blue Tourbillon has been known to sell for as much as $1.25 million



panerai watch

One of the few non-Swiss watch companies on the list, Panerai is an Italian brand. Founded in 1860, the brand entered into a partnership with legendary car manufacturer Ferrari from 2005-2010.

Famous wearers: Sylvester Stallone, Bill Clinton, Hugh Grant

Price range: $4,000 – $1 million

Most expensive Panerai watch sold: 1955 Luminor for $478,000 in 2014



piaget watches

Known for their delicately enameled pieces, The Luxury Institute jewelry brand study placed Piaget as the 6th most prestigious jewelry brand back in 2008.

Famous wearers: Ryan Reynolds, Olivia Palermo

Price range: $7,000 – $3.3 million

Most expensive Piaget watch sold: Retrograde Sliding Clock for $500,300 in 2014



breitling watch

In April this year, luxury Swiss watch makers Breitling was sold for an enormous $870 million. Breitling has long been the watch brand of choice for aviation industry for their pilot watches and has appeared in the James Bond movie “Thunderball”.

Famous wearers: John Travolta, David Beckham

Price range: $3,000 – $280,000


19. Omega

Omega watch

The Omega Speedmaster, worn by Buzz Aldrin in 1969, made history by becoming the very first watch on the moon.

Famous wearers:  Daniel Craig, Elvis Presley, Steve Carrell

Price range: $1,000 – $708,742

Most expensive Omega watch sold at auction: Seamaster Planet Ocean in Casino Royale for $250,250 in 2007



montblanc watch

Montblanc was founded in 1911 by a banker from Hamburg and an engineer from Berlin. Originally a luxury pen manufacturer, the brand now produces luxury watches and jewelry as well.

Famous wearers:  Hugh Jackman

Price range: $2,000 – $388,600



baume & mercier watch

Swiss manufacturer Baume & Mercier  was founded in 1830 by the brothers Louis-Victor and Célestin Baume whose descendents formed a partnership with Paul Mercier in 1918 and established headquarters in Geneva. During the 1970s, they became noted for their steel sports watches, such as the Riviera.

Famous wearers:  Meg Ryan, Keifer Sutherland, Kim Basinger, Robin Roberts

Price range: $1,000 – $75,500



bell & ross watch

Inspired by airplane cockpit instruments and the chronometers used by NATO Air Forces, partners and boyhood friends Bruno Belamich and Carlos A. Rosillo founded Bell & Ross in 1993 as a university project. Today, the French brand continues to specialize in pilot watches, water-resistant chronometers, and models such as the Vintage Heure Sautante and Hydromax 11 100 M.

Famous wearers:  Tom Hanks, Brad Pitt, Bruce Springsteen

Price range: $1,400 – $55,500



bremont watch

The British watch brand that grew from brothers Niles and Giles English’s interest in vintage planes. When their father Euan English was killed and Niles was badly injured in a 1995 airplane crash, the family switched its focus to watchmaking and today is known for aviation-themed chronometers, as well as limited editions done for branches of the British armed services.

Famous wearers:  Orlando Bloom, Tom Hardy, Tom Cruise

Price range: $2,300 – $40,900



corum watch

Founded in Switzerland in 1955, this watchmaker is best known for its limited-edition watches, especially its “coin watches” that use a coin for the dial. Noted models include the Buckingham, Romulus, Golden Bridge, and Admiral’s Cup series.

Famous wearers:  Johnny Depp, Jackie Chan, Mike Tyson, Prince Albert of Monaco

Price range: $495 – $319,000



glashutte watch

Founded in 1994 and named for the Saxon village of Glashütte, the longtime center of German horology, this watchmaker built its reputation on painstakingly executed precision mechanics and actually runs its own watchmaking school. Today, it is best known for models including such as the Senator, Pano, and Spezialist.

Famous wearers:  Joel McHale

Price range: $4,000 – $105,000



maurice lacroix watch

Although it can trace its roots in Swiss watchmaking back to the 19th century, Maurice LaCroix did not become established as a separate brand until 1975, becoming renowned during the 1990s for its Mécaniques model (now known as the Masterpiece line) and alarm wristwatches.

Famous wearers:  Bob Geldof, Jimmy Wales, Ray Stevenson, Joe Jonas

Price range: $1,600 – $10,500



Known for the slogan “a racing machine on your wrist,” this Swiss brand was founded in 2001 by Dominique Guenat and Richard Mille and has become associated with star athletes—especially race car drivers. Despite its sometimes-flamboyant cases and bracelets, the brand has actually pioneered numerous technical advances in watchmaking, such as carbon nanofiber baseplates, laminated sapphire crystals, and a complication that acts as a mechanical G-force sensor.

Famous wearers:  Wayde van Niekerk, Bubba Watson, Rafa Nadal

Price range: $80,000 – $5 million+



top 30 luxury watch brands in the world

Best known for its skeleton watches, nonconformist case designs, and high-profile collaborations with brands like Lamborghini and Perelli, this Geneva-based watchmaker was founded in 1995 and immediately built a reputation for meticulous mechanics, becoming one of the brands that passed the rigorous certification process needed to obtain the Geneva Seal.

Famous wearers:  Gerard Butler, Daphne Guinness

Price range: $6,900 – $1.1 million



tudor watch

Sometimes known as the lower-priced, more affordable brand of parent company Rolex, Tudor models enjoy a strong family resemblance to Rolex models, especially with models like the Submariner and Heritage Ranger.

Famous wearers:  David Beckham, Lady Gaga, Jay Chou

Price range: $500 – $6,000



top luxury watch brand Zenith

Finishing off our list of the top luxury watch brands is Swiss watchmaker Zenith. Pronounced zen-ith—the brand was founded in 1865 and, for the last 40 years, has been best-known for its El Primero chronograph as well as its more recent Pilot models.

Famous wearers:  Gandhi, Felix Baumgartner

Price range: $6,000 – $175,000+



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Bio: Written by one of our diamond, designer jewelry or luxury watch experts. With over 150 years of combined experience, our experts are able to comment on trends, share industry knowledge and provide diamond, designer jewelry and luxury watch education.

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