Bewildered by the world of luxury watches? Rest assured, you are not alone. It’s a world where wristwatches command five- and six-figure pricetags (and sometimes seven- or eight-figures too), brands have...
Top 30 Luxury Watch BrandsMarch 10, 2020 - Watch Articles
What are the top 30 luxury watch brands of 2020?
- Patek Philippe
- Audemars Piguet
- Vacheron Constantin
- TAG Heuer
- A. Lange & Söhne
- Breguet & Fils
- IWC Schaffhausen
- Ulysse Nardin
- Baume & Mercier
- Bell & Ross
- Glashütte Original
- Maurice LaCroix
- Richard Mille
- Roger Dubuis
Topping the list of the top luxury watch brands on the market is Patek Philippe. Patek Philippe produces some of the most coveted and high-end timepieces in the world, fetching millions of dollars for some of their rarer models. This prestigious watch brand with a history of innovative designs, has long been favored by royalty.
Famous wearers: Queen Victoria, Ellen DeGeneres, Robert Downey Jnr, John Mayer, Nicolas Sarkozy
Price range: $15,000 – $1 million+
Most expensive Patek Philippe sold: Henry Graves Jr.’s Supercomplication watch for $24 million in 2014
Still owned today by its original founding families, Audemars Piguet is one of the oldest watch manufacturers in the world.
Famous wearers: James Corden, Tom Cruise, Lebron James, Usher
Price range: $7,000 – $850,000+
Most expensive Audemars Piguet sold: Signed Audemars Piguet Geneve Leap Year Perp for $545,000 in 2015
Classic Swiss watch brand Vacheron Constantin dates back to 1755 and Napoleon Bonaparte was an owner of one of their timepieces.
Famous wearers: Marlon Brando, Donald Trump, Kate Bosworth, Rick Ross
Price range: $18,000 – $6 million+
Most expensive Vacheron Constantin sold: King Fouad for $2.77 million in 2005
Like many high-end watch companies, TAG Heuer was established in Switzerland. Popular among racecar drivers, TAG Heuer was also the first watch brand to go into space.
Famous wearers: Patrick Dempsey, Brad Pitt, Leonardo DiCaprio, Barack Obama
Price range: $1,500 – $10,000+
Most expensive TAG Heuer sold: Steve McQueen’s Heuer for $799,500 in 2012
Founded in 1845 in Germany, A. Lange & Sohne closed its doors 1948 after the post-war Soviet administration municipalized the company’s property. However, they went back into business in 1990 and have gone on to make their mark on the watchmaking industry with their highly complicated timepieces.
Famous wearers: Vladimir Putin, Carmelo Anthony
Price range: $15,000 – $1 million+
Most expensive A. Lange & Söhne sold: The Platinum Tourbillon for $333,000 in 2005
Internationally renowned for its intricate designs, Jaeger-LeCoultre is also famed for creating the world’s smallest watch caliber.
Famous wearers: Robert Downey Jr., January Jones, Matt Damon, Queen Elizabeth II
Price range: $5,000 – $2 million+
Most expensive Jaeger-LeCoultre sold: Atmos 561 for $425,000 in 2013
Despite the soaring popularity of Rolex’s women’s and men’s watches, each timepiece is still made by hand. Internationally recognized as a status symbol, Rolex watches are forever in high demand—especially the Rolex Daytona and Rolex Submariner.
Famous wearers: Justin Timberlake, Mark Wahlberg, Paul Newman, Orlando Bloom, David Beckham, Kanye West
Price range: $5,000 – $650,000+
Most expensive Rolex sold: Paul Newman’s Daytona auctioned for $17.7 million in 2017
Part of the LVMH group, Hublot is one of the younger watch brands, established in 1980. In 2010 they were appointed the official Watchmaker of Formula 1.
Famous wearers: Kylie Jenner, Kobe Bryant, Jay Z
Price range: $4,200 – $5 million+
Most expensive Hublot sold: Hublot King Power Model Limited Edition Tourbillon for $191,723 in 2014
Founded in 1775, Breguet is one of the oldest watchmaking companies in the world, famed for their coin-edge cases.
Famous wearers: Marie Antoinette, Napoleon Bonaparte, Winston Churchill
Price range: $7,000-$400,000+
Most expensive Breguet sold: No. 2667 Precision Stop Watch from 1814 for $4.7 million in 2012
The luxury brand Chopard began in 1860 by creating ladies watches. In 2013, they began promoting their products as using ethically sustainable gold.
Famous wearers: Michael Fassbender, Kate Winslet, Colin Firth
Price range: $5,040 – $60,000+
Most expensive Chopard sold: Chopard 210 Karat for $26 million in 2014
Established in Switzerland in 1791, Girard-Perregaux produces prestigious handcrafted watches. In 1880, Constant Girard manufactured the first major commercial production of a wristwatch.
Famous wearers: Hugh Jackman, Kobe Bryant, Quentin Tarantino, Pierce Brosnan
Price range: $5,000 – $600,000+
Most expensive Girard-Perregaux sold: 1945 Jackpot Tourbillon for $176,000 in 2013
From 1735 up until 1932, Blancpain was under the ownership of the Blancpain family. However, the final Blancpain’s daughter did not wish to go into the watch industry. It is currently part of The Swatch Group.
Famous wearers: Vladimir Putin, Francis Ford Coppola, Jacques Cousteau
Price range: $7,500 – $1.5 million+
Most expensive Blancpain sold: Marilyn Monroe’s cocktail watch for $250,000 in 2016
Cartier is a Parisian jewelry and watch company, with a history of popularity amongst celebrities and royals.
Famous wearers: John F Kennedy, Sofia Vergara, Angelina Jolie
Price range: $2,300 – $2.5 million+
Most expensive Cartier watch sold: Panther Bangle Watch for $660,000 in 2015
The motto of IWC Schaffhausen is Probus Scafusia, meaning “good, solid craftsmanship from Schaffhausen”.
Famous wearers: Bradley Cooper, Chris Evans
Price range: $3,950 – $750,000+
Most expensive IWC Schaffhausen watch sold: Il Destriero Scafusia for $325,000 in 2003
Founded in 1846, Ulysse Nardin’s headquarters have held the same location since 1865.
Famous wearers: Michael Jordan, Larry King
Price range: $2,300 – $285,000
Most expensive Ulysse Nardin watch sold: The Ulysse Nardin Royal Blue Tourbillon has been known to sell for as much as $1.25 million
One of the few non-Swiss watch companies on the list, Panerai is an Italian brand. Founded in 1860, the brand entered into a partnership with legendary car manufacturer Ferrari from 2005-2010.
Famous wearers: Sylvester Stallone, Bill Clinton, Hugh Grant
Price range: $4,000 – $1 million
Most expensive Panerai watch sold: 1955 Luminor for $478,000 in 2014
Known for their delicately enameled pieces, The Luxury Institute jewelry brand study placed Piaget as the 6th most prestigious jewelry brand back in 2008.
Famous wearers: Ryan Reynolds, Olivia Palermo
Price range: $7,000 – $3.3 million
Most expensive Piaget watch sold: Retrograde Sliding Clock for $500,300 in 2014
In April this year, luxury Swiss watch makers Breitling was sold for an enormous $870 million. Breitling has long been the watch brand of choice for aviation industry for their pilot watches and has appeared in the James Bond movie “Thunderball”.
Famous wearers: John Travolta, David Beckham
Price range: $3,000 – $280,000
The Omega Speedmaster, worn by Buzz Aldrin in 1969, made history by becoming the very first watch on the moon.
Famous wearers: Daniel Craig, Elvis Presley, Steve Carrell
Price range: $1,000 – $708,742
Most expensive Omega watch sold at auction: Seamaster Planet Ocean in Casino Royale for $250,250 in 2007
Montblanc was founded in 1911 by a banker from Hamburg and an engineer from Berlin. Originally a luxury pen manufacturer, the brand now produces luxury watches and jewelry as well.
Famous wearers: Hugh Jackman
Price range: $2,000 – $388,600
Swiss manufacturer Baume & Mercier was founded in 1830 by the brothers Louis-Victor and Célestin Baume whose descendents formed a partnership with Paul Mercier in 1918 and established headquarters in Geneva. During the 1970s, they became noted for their steel sports watches, such as the Riviera.
Famous wearers: Meg Ryan, Keifer Sutherland, Kim Basinger, Robin Roberts
Price range: $1,000 – $75,500
Inspired by airplane cockpit instruments and the chronometers used by NATO Air Forces, partners and boyhood friends Bruno Belamich and Carlos A. Rosillo founded Bell & Ross in 1993 as a university project. Today, the French brand continues to specialize in pilot watches, water-resistant chronometers, and models such as the Vintage Heure Sautante and Hydromax 11 100 M.
Famous wearers: Tom Hanks, Brad Pitt, Bruce Springsteen
Price range: $1,400 – $55,500
The British watch brand that grew from brothers Niles and Giles English’s interest in vintage planes. When their father Euan English was killed and Niles was badly injured in a 1995 airplane crash, the family switched its focus to watchmaking and today is known for aviation-themed chronometers, as well as limited editions done for branches of the British armed services.
Famous wearers: Orlando Bloom, Tom Hardy, Tom Cruise
Price range: $2,300 – $40,900
Founded in Switzerland in 1955, this watchmaker is best known for its limited-edition watches, especially its “coin watches” that use a coin for the dial. Noted models include the Buckingham, Romulus, Golden Bridge, and Admiral’s Cup series.
Famous wearers: Johnny Depp, Jackie Chan, Mike Tyson, Prince Albert of Monaco
Price range: $495 – $319,000
Founded in 1994 and named for the Saxon village of Glashütte, the longtime center of German horology, this watchmaker built its reputation on painstakingly executed precision mechanics and actually runs its own watchmaking school. Today, it is best known for models including such as the Senator, Pano, and Spezialist.
Famous wearers: Joel McHale
Price range: $4,000 – $105,000
Although it can trace its roots in Swiss watchmaking back to the 19th century, Maurice LaCroix did not become established as a separate brand until 1975, becoming renowned during the 1990s for its Mécaniques model (now known as the Masterpiece line) and alarm wristwatches.
Famous wearers: Bob Geldof, Jimmy Wales, Ray Stevenson, Joe Jonas
Price range: $1,600 – $10,500
27. RICHARD MILLE
Known for the slogan “a racing machine on your wrist,” this Swiss brand was founded in 2001 by Dominique Guenat and Richard Mille and has become associated with star athletes—especially race car drivers. Despite its sometimes-flamboyant cases and bracelets, the brand has actually pioneered numerous technical advances in watchmaking, such as carbon nanofiber baseplates, laminated sapphire crystals, and a complication that acts as a mechanical G-force sensor.
Famous wearers: Wayde van Niekerk, Bubba Watson, Rafa Nadal
Price range: $80,000 – $5 million+
Best known for its skeleton watches, nonconformist case designs, and high-profile collaborations with brands like Lamborghini and Perelli, this Geneva-based watchmaker was founded in 1995 and immediately built a reputation for meticulous mechanics, becoming one of the brands that passed the rigorous certification process needed to obtain the Geneva Seal.
Famous wearers: Gerard Butler, Daphne Guinness
Price range: $6,900 – $1.1 million
Sometimes known as the lower-priced, more affordable brand of parent company Rolex, Tudor models enjoy a strong family resemblance to Rolex models, especially with models like the Submariner and Heritage Ranger.
Famous wearers: David Beckham, Lady Gaga, Jay Chou
Price range: $500 – $6,000
Finishing off our list of the top luxury watch brands is Swiss watchmaker Zenith. Pronounced zen-ith—the brand was founded in 1865 and, for the last 40 years, has been best-known for its El Primero chronograph as well as its more recent Pilot models.
Famous wearers: Gandhi, Felix Baumgartner
Price range: $6,000 – $175,000+
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