Watch Articles

Top 5 Swiss watch brands 2020

May 14, 2018 - Watch Articles
When it comes to watchmaking, Swiss-made is synonymous with great quality. For a number of reasons, Switzerland has been renowned for its craftmanship and innovation when it comes to watchmaking. Among a long list of Swiss watch companies, the top 5 Swiss watch brands are:

  1. Rolex
  2. Audemars Piguet
  3. Patek Philippe
  4. Longines
  5. Jaeger-LeCoultre


1. Rolex

When discussing the top Swiss watches, the first company that springs to mind is Rolex, a brand that epitomizes the luxury watch. However, aside from their prestigious reputation, Rolex has a long history of innovation. Established in 1905, Rolex was one of the first brands to master and commercialize wristwatches and produced the first waterproof wristwatch in the 1920’s. The brand prides itself on offering durable, innovative watches made to the highest of standards using the best quality materials. Furthermore, they have strong resell values in comparison to many other watch brands thanks to ongoing demand for Rolex’s.

Price point: $5,500 – $100,000

Our favorites: Submariner; The Daytona; The Datejust


2. Audemars Piguet

Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, the Audemars Piguet company remains under the ownership of the founding families to this day. Although many businesses struggled during the Second World War, Audemars Piguet saw a lot of interest and business coming from the United States which enabled their brand to survive this difficult economic period. One of their most notable designs, the Royal Oak, was the first luxury watch to be designed in a sporty style.

Price point: $18,000 – $500,000+

Our favorites: Royal Oak; Millenary; Tourbillon


3. Patek Philippe

It is inconceivable to discuss Swiss watch craftmanship without naming Patek Philippe. As one of the earlier Swiss watch manufacturers, Patek Philippe was founded in 1851 in Geneva. Frequently referred to as one of the most prestigious Swiss companies, not only do they produce intricately beautiful designs but the mechanics and technology behind their masterpieces are unparalleled.

Price point: $18,000 – $500,000+

Our favorites: Nautilus; Chronograph; Grand Complications


4. Longines

The oldest brand in our top five, Longines, was established in 1832 by Auguste Agassiz in Saint-Imier. The Longines logo was created in 1889 and is the oldest unaltered registered trademark to date. Longines has a well-established relationship with equestrian sports, so much so that their first advertisement was aimed at attracting horse racing bidders.

Price point: $1,000 – $4,500+

Our favorites: Master Collection; Legend Diver Watch; Dolcevita


5. Jaeger-LeCoultre

Renowned for pioneering great advancements in the watchmaking industry, Jaeger-LeCoultre is famed for inventing the world’s smallest calibre as well as thousands of other unique inventions. Established in 1833, the brand has registered over 400 patents and is responsible for breakthrough inventions such as the keyless watch and the Millionometre, the most accurate measuring tool of its time. LeCoultre’s approach to innovation is what makes them one of the leading Swiss watch companies.

top swiss watch brands

Price point: $5,000 – $50,000+

Our favorites: Master Ultra-Thin Moon Automatic; Master Control Ultra-Thin; Rendez Vous


What makes a good Swiss watch brand?

  • Materials used: The top Swiss watch brands pride themselves on using only the finest of materials to craft their watches with. Many Swiss-made watches use high quality steel which performs better and is much more durable than cheaper steels used on more affordable watches. Better quality watches also use more durable, scratch resistant crystal watch faces.
  • Craftsmanship and Designer: Swiss-made watches have a long history of skilled craftsmanship and great attention to detail. With elaborate internal mechanisms and high quality design, the craftsmanship and intricate detail you can find in luxury watches is unparalleled.
  • Watch longevity: Top Swiss watch brands have a well-deserved reputation longevity making them a durable and trustworthy choice. However, it is crucial to make sure your watch is serviced every three to four years and that it is looked after properly. It is important to check the guarantee or warranty for your watch and note that a longer guarantee period is reflective of a company’s trust in their own products.
  • Precision: Swiss watches are perhaps best known for their incredible precision in time keeping. In a region with competing watch brands, all pursuing the highest level of exact timekeeping, the drive to produce the most precise of watches has resulted in staggeringly accurate watches.


Why is Switzerland famous for watches?

Switzerland is renowned for its luxury watches due to the long horological history within the region; a skill and commitment that has been upheld for generations. Thanks to this, Swiss-made watches have developed a well-earned reputation for producing the best quality watches in the world.

top swiss watch brands

The Swiss watchmaking industry has paid a lot of attention to developing good time keeping precision and ensuring exceptional quality and innovative designs.


How can I sell my Swiss watch?

If you are looking to sell your watch, whether it be Swiss-made or not, you need to make sure that you get the best possible price. Unfortunately there are a great number of sellers online who sell counterfeited goods on auction sites, which makes it difficult for legitimate sellers to sell their authentic watches on these sites as the buyers do not want to risk being duped.

To ensure you get the most competitive possible price for your watch, it is best to sell to professional buyers who can offer you a safe and quick selling process. A good way to find out about a watch buying company is to check their reviews online first. WP Diamonds is an A+ BBB accredited business with extensive experience in buying luxury watches. Our watch experts are on hand to evaluate how much your timepiece is worth and offer you the very best possible price. The process is fast and secure and can take as little as 24 hours. Fill in our online form today to receive your price quote.

Bio: Written by one of our diamond, designer jewelry or luxury watch experts. With over 150 years of combined experience, our experts are able to comment on trends, share industry knowledge and provide diamond, designer jewelry and luxury watch education.

What To Do Next

Related Articles

Luxury watches are elegantly and expertly crafted timepieces with a rich history and a passionate following. Perhaps you have been captivated by the beauty of luxury watches but aren’t sure if you should take...


Luxury watch aficionados value Swiss watches above all else, but why are Swiss watches so expensive? Because Swiss made watches are both intricately designed and meet the highest standards of craftsmanship. The...


Whether you are shopping for a luxury valentine’s day gift, birthday gift or Christmas gift, why not consider a luxury watch? Luxury watches never go out of fashion and effortlessly add a subtle touch of ...

We guarantee the safety, security, and privacy of your valuables

We're Proudly Accredited By

Better Business Bureau Logo
  • NPA Logo
  • JVC Logo
  • Better Business Bureau Logo
  • Jewelers Board of Trade Logo
  • NAJ Logo