Watch Articles

How to Start A Watch Collection

June 27, 2017 - Watch Articles

Looking to start a watch collection? Not sure where to start? Our watch experts share our top tips for buying, selling and growing your luxury watch collection today.

Not only does a luxury watch serve as a practical way to tell time, but it can also be a masterful technical achievement, a fashionable, stylish addition to your wardrobe, and sometimes even a long-term investment. Starting your luxury watch collection is easier than you may think. Read below for a quick guide to starting a watch collection that you will treasure for years to come.


How Do I Start A Luxury Watch Collection?

  1. Gather Funds
  2. Determine Your Collection
  3. Purchase
  4. Continue Your Collection



The first step when you start a watch collection is to gather funds. Though they range greatly in price, luxury timepieces are often quite costly. It may take months to save up enough money to purchase just one of the watches you desire.

A quick way to get cash to start a watch collection is by selling any older watches you may have laying around or by selling any other jewelry that is collecting dust in the back of your closet. WP Diamonds offers a free, secure service for selling your luxury watches, designer jewelry, and diamonds online. Fill out the online form to receive payment in as little as 24 hours. If you would like to upgrade your watch, you can get up to 10% more on your offer in store credit.



With money in hand, it’s now time to decide what type of watch collection you would like to have. You can always change the direction of your watch collection, but it can be helpful to have a vision in mind as you purchase your first watches. Consider the following:

  • Theme: Some collectors choose to focus on vintage watches, others choose to purchase only dive or pilot watches, and other collectors simply purchase whatever suits their fancy in the moment. If you plan on starting a specialized collection, it’s important to do some research on what sorts of watches are out there.
  • Price point: It is important to be clear as to what your budget is. Are you looking to buy one watch for $1,000? Or do you plan on purchasing 2 watches with a $5,000 budget?
  • Brand: Perhaps you have a brand in mind. But perhaps not. There are hundreds of luxury watch brands available on the market which can feel overwhelming, so a good place to start is to read our list of the top 20 luxury brands to provide some insight.

How to start your first luxury watch collection



With some long-term plans in mind, you are ready to purchase the first luxury watch for your collection. There are few tips to keep in mind when starting your luxury watch collection:

  • Look for timeless pieces – It’s important not to chase trends. Choose a watch that you’ll enjoy for years to come.
  • Shop pre-owned watches – A great way to save money when shopping for luxury watches is by looking on the second-hand market. You can find watches in fantastic condition for a fraction of the retail price.
  • Choose a wearable watch – Choose a watch that you actually want to wear and that suits you and your personal style. Be sure the watch is wearable for many occasions. One of the benefits of a luxury watch collection is that it can be used and enjoyed on a daily basis, not hidden away in a safety deposit box or safe. It would be a shame for such an expensive purchase to sit unused in your dresser.
  • Care for your watch – Once you have purchased your first watch, it is important to care for it properly. (See here for more on how to maintain your watch).



After the purchase of your first luxury watch for your collection, you may soon find that you are ready to keep buying. You can hunt for a watch that is completely different from your first watch, or perhaps you are so satisfied with your first watch that you would like to buy something similar.

Our tips for growing your watch collection:

  • Sell on or keep adding? It is important to decide if you want to trade in your watch before making a new purchase or if you want to keep adding to your watch collection.
  • Explore new brands. Maybe you started a watch collection with a classic Rolex, why not dive into some more niche watch brands such as Bell & Ross or BRM.
  • Add variety to your collection. A well thought through watch collection includes watches for a variety of occasions: formal and informal, watches for business, travel and adventure.
  • Continue your watch education. The world of luxury watches is rich, diverse and ever evolving. The more you learn, the more you realize you there is to learn.

Regardless, continuing and maintaining a watch collection is an exciting, enjoyable venture.

Bio: Written by one of our diamond, designer jewelry or luxury watch experts. With over 150 years of combined experience, our experts are able to comment on trends, share industry knowledge and provide diamond, designer jewelry and luxury watch education.

What To Do Next

Related Articles

High-end wristwatches are the ultimate expression of luxury and artistry. Combining complex mechanisms with sophisticated designs, luxury watches such as Rolex and Patek Philippe are internationally recognized...


If you are in possession of a luxury watch that was gifted or purchased on the second-hand market, it can be difficult to ascertain its authenticity. Counterfeiters are becoming increasingly skilled at produci...


Luxury watches offer the promise that they will last for generations. However, this is contingent upon taking appropriate watch care and maintenance. Naturally, the better a watch is maintained, the longer it ...


The secondary market for luxury watches is booming. And that’s great news for anyone ready to sell a Rolex. Rolex is by far the most in-demand, easily recognized watch brand in both the primary and secon...

We guarantee the safety, security, and privacy of your valuables

We're Proudly Accredited By

Better Business Bureau Logo
  • NPA Logo
  • JVC Logo
  • Better Business Bureau Logo
  • Jewelers Board of Trade Logo