Watch Articles

How to Sell a Rolex: A Comprehensive Guide to Selling Your Rolex Watch

April 21, 2017 - Watch Articles

The secondary market for luxury watches is booming. And that’s great news for anyone ready to sell a Rolex. Rolex is by far the most in-demand, easily recognized brand in both the primary and secondary (resale) market. That high demand means that selling your Rolex can be easier than selling another brand. If you’ve ever wondered what’s the best way to sell a Rolex, read our in-depth guide on how to get the most for your pre-owned watch.


Steps to take to sell a Rolex watch?

First things first. Before you sell a Rolex watch, there are a few strategies that will help you secure the best price and experience possible. Keep these below points in mind for a smoother process when selling your pre-owned Rolex watch:

  1. Find the reference number of your Rolex
  2. Find the watch’s serial number
  3. Find the original box and papers
  4. Do your research to understand why secondhand values are not the same as retail
  5. Take pictures
  6. Find a reputable dealer who has expertise in luxury watches



If you have the paperwork for your watch, its reference number will be listed there.  If you no longer have the paperwork, then you’ll have to look on the watch case. Begun by removing the bracelet, then look between the lugs on the 12 o’clock side of the case.



You’ll also be able to find the serial number on the watch’s paperwork. If you no longer have the paperwork, then you’ll have to remove the watch’s bracelet. Where you look will depend on the age of the Rolex: Prior to 2005, the serial number will be in between the lugs on the exact opposite side of the watch case at the 6 o’clock position. Post-2005, the serial number is engraved on the rehaut (the space between the crystal and the dial engraved with ROLEX ROLEX ROLEX) at the 6 o’clock position. That serial number is specific to your watch: NEVER publish it online or anyplace else that counterfeiters can lift the serial number.



“Papers” can include the watch’s warranty card, manual, receipt, and documentation of its service history. Not only will box and papers get you a higher selling price, but they will also assure the buyer of the watch’s authenticity, while  any service documentation will give a buyer an overview of the watch’s condition and history.

If you don’t have the original box and papers, then it’s still possible to sell your Rolex. But you’ll get a slightly reduced price.

 watch box and papers



It is always important to do your research and understand the difference between retail and resell price. The bottom line is that you not will earn the same amount when selling your Rolex watch.

Sell prices are, of course, always lower than buy prices. This is because any damage to the watch, however slight, will have to be repaired. Even if the watch is “like new”, it is no longer in fact new. And much like a car, once purchased it depreciates in value. Of course there are exceptions for rare and highly desirable watches in fantastic condition.



When you’re selling something as pricey as a Rolex, it’s essential to have clear, high-resolution images if you’re selling Rolex watches. Take pictures of the front and back of the watch and ideally also take a photo of the warranty card. These pictures will allow the buyer to better ascertain the condition, and consequently the value, of the pre-owned Rolex watch for sale.

photos of luxury watch



This is by far the most important decision you’ll make when selling a Rolex watch. There are several outlets where you can sell your Rolex. All have pros and cons:

  1. Online auction sites: This can be a long process in which you will not benefit from the guidance of a watch expert.
  2. Craigslist: Meeting a complete stranger while in possession of an expensive watch is never a good idea.
  3. Pawnshops: These establishments lowball the seller, because they make their profits from selling to a more specialized dealer. They rarely have expertise in luxury watches or knowledge about specific references.

Alternatively, at WP Diamonds, we pride ourselves in offering the best way to sell a Rolex watch. Not only do our in-house specialists have decades of knowledge and experience in luxury watches—and specific expertise in Rolex—we are part of a global network with several offices around the world and have an A+ rating from the Better Business Bureau. We will always offer the fair market value for pre-owned fine timepieces, which means more money in your pocket. Take advantage of our free quote service today.


  1. Fill out the online form. Make sure to include photos.
  2. Receive your price quote.
  3. Schedule an appointment OR send your Rolex watch in for a final price (shipping is free of charge and fully insured).
  4. Get paid.

What To Do Next

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