Jewelry Articles

How to Sell Designer Gemstone Jewelry Online

July 25, 2017 - Jewelry Articles

Gemstones come in all shapes, forms and colors. With multiple record-setting gemstone sales occurring in the past few months, it’s clear that the secondhand market for designer gemstone jewelry is only continuing to grow.



Some of the most popular gemstones include:

  • Diamond – The most popular gemstone on the market, diamonds come in a wide range of colors, cuts, shapes, and sizes.
  • Ruby – Found all over the world, including Myanmar, Vietnam, Mozambique, and Brazil, rubies are desired for their red color and durable nature.
  • Sapphire – Ranging in color from blue to pink to yellow and more, sapphires are prized for their rarity and historical significance.
  • Emerald – Made from the mineral beryl, emeralds are best defined by their green hue, which stems from trace amounts of chromium and vanadium within the beryl.
  • Amethyst – A form of the gemstone quartz, amethyst was known as the “Gem of Fire” in Ancient times.
  • Topaz – Topaz gemstones, found in colors such as blue, green and orange, are well-known for their hardness and durability
  • Citrine – Especially popular during Roman times and the Art Deco period of the 20th century, citrine is the golden-yellow variety of quartz.
  • Aquamarine – The green/blue variety of beryl, aquamarine stones are often found in very large uncut sizes.
  • Quartz – Quartz, a popular stone since antiquity, comes in many different forms, including citrine and amethyst.
  • Rubellite– Found in Madagascar, Mozambique, Nigeria, and Brazil, rubellite is the pink and red form of tourmaline.
  • Tourmaline – Thought to promote healing, tourmaline gemstones are found in a variety of colors.
  • Tanzanite – Mined at only one location in Tanzania, Tanzanite is a rare and stunning gem.


Selling your gemstoens

Whether you are looking to sell a gifted piece of designer gemstone jewelry, get rid of  jewelry you no longer wear, upgrade your collection or simply make some extra cash, selling your designer gemstone jewelry doesn’t have to be a stressful venture. With the right preparation, selling your designer gemstone jewelry can be a satisfying, lucrative undertaking. Read our guide to selling designer gemstone jewelry below to get answers to the following questions:



Before you begin the process of selling your designer gemstone jewelry, it can be helpful to have some expectations about price in mind. Due to high mark-ups across the jewelry industry,  designer gemstone jewelry will typically fetch about 20%-25% of their original retail value. High operating costs such as rent, wages, marketing, etc. mean that jewelry companies heavily mark up their goods in order to turn a profit. Still, the ultimate value of your item on the secondhand market will largely depend on the following characteristics:

  • Designer- What brand is your designer gemstone jewelry? Tiffany? Cartier?
  • The 4 C’s – The 4 C’s (color, clarity, cut, and carat weight) have a large impact on the worth of your item.
    • Color – Color often has the largest effect on the price of your typically. The most desirable color depends greatly on the type of stone.
    • Clarity – Clarity refers to the number of inclusions, or flaws, that your gemstone has. Many gemstones have inclusions, but the value of your item can change greatly based on the size, appearance, and type of inclusion. Typically, the more visible the inclusions, the less desirable your item is, and thus the less valuable on the secondhand market.
    • Cut – Cut can drastically affect the appearance of the gemstone. High quality cuts can minimize inclusions and maximize a stone’s color and visual appeal.
    • Carat Weight – Generally, the greater the carat weight, the more valuable your gemstone is.
  • Rarity – The rarer the type of gemstone, the greater it’s worth.
  • Condition – If your designer gemstone jewelry is chipped, cracked, or otherwise in poor condition, it may have a negative impact on its price.
  • Brand – Certain brands have greater resale value than others, such designer gemstone jewelry from Tiffany & Co. and Cartier
  • Origin – Depending on the type of gemstone, the origin may be a factor in its value. Gemstones from a particular region will have a similar appearance, often containing the same types of inclusions and a similar color. If your gemstone hails from specific region that regularly produces high-quality, visually appealing stones, then it will likely be more valuable than if it hailed from a region known for its lesser quality stones. The most valuable regions for your gemstone to hail from are:
    • Ruby – Burma
    • Sapphire –Kashmir, Burma, Madagascar
    • Emerald – Colombia, Zambia, Brazil, Zimbabwe
    • Amethyst – Zambia, Brazil, Uruguay
    • Topaz – Brazil
    • Citrine – Brazil
    • Aquamarine – Pakistan, Brazil
    • Green Quartz – Brazil, USA
    • Rubellite – Brazil
    • Tourmaline – Brazil
    • Tanzanite – Tanzania
  • Market Conditions – The market conditions at the time of sale can have a large impact on your item’s price. Certain styles or types of designer gemstone jewelry may be more in demand at the time of sale, and thus able fetch a higher price.
  • Treatment – Gemstones are sometimes artificially treated in order to improve their appearance. Some common treatments include dyeing (a process in which dye Is introduced to the gem to enhance its color), fracture filling (gemstones are filled with materials like glass, oil, or wax to minimize the appearance of inclusions), heating (gems are heated to remove discolorations and improve the stone’s color), irradiation (exposing a gemstone to radiation to alter its color), and others. Treated designer gemstone jewelry are less desirable than natural ones and thus less valuable.



Some of the most popular ways to sell branded gemstone jewelry include:

  • Selling in-person – Jewelers and pawnshops are two of the most common ways to sell your designer gemstone jewelry in-person. Though it can be convenient to sell your item locally, selling to someone like a jeweler will fetch a low price unless you sell on consignment. Consignment can be a long process with high fees and no guarantee of sale. Additionally, pawn shop owners will likely not know the particularities of the market for your jewelry and may simply be looking to sell your item to a specialized dealer in order to make a quick profit—profit you could have kept for yourself.
  • Selling online directly to consumers – Websites like eBay and Craiglist are user-friendly ways to sell your designer gemstone jewelry online. Still, it can be incredibly difficult to price your item competitively without expert knowledge, and you will likely unknowingly receive a low price.
  • Selling online to specialist jewelry buyers – Online specialist buyers like WP Diamonds offer a quick and easy service for selling your designer gemstone jewelry. Whether you are selling a Tiffany sapphire necklace or a Cartier ruby ring- WP Diamonds is here to help. Our designer jewelry gemstone specialists have the knowledge and expertise to offer you fair and competitive prices.



WP Diamonds purchases a variety of designer gemstone jewelry in different colors, cuts, and sizes. We are interested in gemstones that meet the following criteria:

  • Round white diamonds: 0.2 carats or more
  • Fancy Shaped (i.e. non round) White Diamonds: 0.5 carats or more
  • Colored Diamonds: 0.5 carats or more, GIA-certified
  • Sapphires, Rubies, Emeralds and other gemstones: that are set in designer jewelry such as Tiffany, Cartier, David Yurman etc.



WP Diamonds offers a quick and easy way to sell your designer gemstone jewelry online for money in as little as 24 hours:

  1. Fill out the online form.
  2. Receive your initial price offer.
  3. Make an in-person appointment or mail in your designer gemstone jewelry by free, insured FedEx Overnight Priority mail.
  4. Receive your final price and get paid.

Bio: Written by one of our diamond, designer jewelry or luxury watch experts. With over 150 years of combined experience, our experts are able to comment on trends, share industry knowledge and provide diamond, designer jewelry and luxury watch education.

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