Watch Articles

How To Spot A Fake Breitling Watch

January 25, 2021 - Watch Articles
For several decades Breitling watches have risen in popularity. Their large, bold and busy designs have grown in appeal especially for men who do not want a simple and traditional look. There are, however, unfortunately many counterfeit Breitling watches on the market. While some are poor imitations, some are nearly identical to their authentic counterparts. As luxury watch experts, we will show you how to spot a fake Breitling watch.


Find out how to:


how to spot a fake breitling watch


How to spot a fake Breitling watch?

Breitling watch dials and functions are purposely designed for owners with active lifestyles and specialists in speed. They are designed for pilots, rally drivers, sports men, or professional men and travelers.

Some Breitling watches go beyond just telling time and can be used as tools to calculate speeds and distances. Breitling watches are mainly chronograph watches. That is to say they are watches that have dials inside the main dial designed to record elapsed time like a stopwatch would. It is this chronograph feature, and look, that Breitling watches are known for.

Fakers and replica-makers will work hard to match these intricate, high quality designs so any interested Breitling consumer must look closely to make sure what they are buying is the real thing.



  • Authentic Breitling watches are typically large and they are solidly constructed, therefore they should feel heavy when held
  • If the watch is steel and still feels light and flimsy then it is unlikely the real thing
  • Working components should be easily adjusted, such as the hands with the winding-crown or a rotating outer bezel
  • Test how well everything moves, feels and functions: expect these parts to feel strong and move smoothly


Back of the watch

Inspect the back of the watch very closely. A valuable attribute of every genuine Breitling watch is a very clear model and serial number printed onto the back of the watch.


Model number:

  • This model number defines the basic look and function of the watch and should always be a sequence that begins with a letter followed by 5 numbers
  • The letter indicates the material of the watch: the letter “A” for example denotes the most common material used by Breitling, stainless steel
  • This letter and number combination can now become a useful key with which to search and compare the watch with others online


Serial number:

  • Watch-specific serial number: it is smaller and much harder to see, but should be there at the outer edge beneath the model number
  • The serial number is typically 7-digits long
  • This number, like the model number, should match exactly with the paperwork if you have it


Other official stamping on the back that you should expect to see:

  • The official “Chronometre” stamping, the water resistant depth rating in meters and a variation of the official Breitling logo
  • The logo most often appears as the letter “B” in a distinct script integrated with an anchor and a set of wings


The front of the watch

When you look at the front of the watch, at the dial, know that all numbers, hands and smaller dials have a purpose whether it is to show time or calculate something.

The smaller dials are called recorders. They record the elapsed time of an event. The hands on these dials can be started, stopped and reset with the conspicuous buttons on the right side of the case. When used, these recorders can time an event showing its seconds, minutes and hours typically ending at a maximum of 12 hours.

It is common for bad fakes to get this all wrong, which is a clear red flag:

  • Some of these bad ones confusingly mix in days of the week or months or years.
  • Some really bad imposters even have 7 hour days or 90 second minutes. These are easy to spot.

One way to weed out a good fake is to test the watch. Give it power and push the buttons to make sure the function here is as it should be. The chronograph is a useful tool and not just for show. Observe how it works.


Box and papers

  • All of the items that come with a Breitling, from box to warranty, should match with the model name and numbers. The model number and serial number that is printed on the back of the watch should be the same as the numbers found on the warranty.
  • Like most brands, Breitling warranties have been paper documents through the years but they started using a distinct digital device in 2013.
  • All Breitling watches produced since 2000 are “Chronometer” rated. That means that they have passed extra tests for accuracy and endurance and have the extra document to prove so. This chronometer certificate should match the serial number of the watch exactly.


how to buy real breitling watches


How to buy real Breitling watches

The best way to buy real Breitling watches for the best price, is to shop pre-owned and expertly authenticated luxury watches at Gemma.

With free US shipping and affordable monthly payments, browse a wide range of Swiss watches, luxury jewelry and handbags.

Where to sell a Breitling watch

Sell Breitling watches quickly and easily to WP Diamonds: we buy your luxury watches in as little as 24 hours. Our free, secure service allows you to sell online or via appointment in NYC, Hong Kong, Tokyo or the UK.

Click the button below to receive your price quote from our watch experts.

Bio: John Salvin has worked in the Swiss watch industry since the early 1990’s and has worked for premier brands such as Omega, Rolex and Hublot. At WP Diamonds, John specializes in the commerce of all pre-owned luxury watch brands.

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