Handbag Articles

How Much Is A Chanel Bag?

April 29, 2021 - Handbag Articles
If you spot a bag with the iconic interlocking ‘C’s on it, you probably know where that piece is from… Chanel. So how much exactly is a Chanel bag? With prices well into the thousands, the answer is simple: a lot.

This article dives into why Chanel is able to charge premium prices, how much the brand’s bags cost along with where to buy and sell Chanel bags to obtain the best prices.




chanel bags


Why is Chanel so expensive?



Since the brand’s inception in 1910, Coco Chanel revolutionized the fashion industry through her constant innovation of women’s clothing, perfume, and accessories. The brand she created is behind the iconic ‘little black dress’, comfortable women’s suiting, the infamous perfume Chanel No. 5, and handbags like the Classic Flap and 2.55. Her life and legacy factor into why this fashion house is so popular and expensive.



Along with her glamorous legacy, Coco Chanel and her namesake brand have a reputation for producing timeless and classic bags. The Classic Chanel Flap Bag has been a best-seller since its debut in 1955.

The brand’s reputation only grew when Karl Lagerfeld took the helm and introduced more iconic styles like the Chanel Boy Bag. Synonymous with luxury and glamour, Chanel’s reputation as a top-quality, exclusive brand aids in its high-end price points.


Cultural Significance

Chanel is considered a mainstay in the realm of celebrity fashion. It’s more difficult to name celebrities who haven’t worn Chanel than those who have!

Jennifer Lopez, Kiera Knightly, Miley Cyrus, Lauren Conrad, Paris Hilton, and Cardi B are just a few of the brand’s most ardent celebrity supporters. This celebrity love keeps the brand significant and relevant to be able to charge higher prices for their bags.



Despite the growing popularity of online shopping, Chanel has continued to cultivate value through in-store experiences. This is because their bags are not available to buy online and are only available at their boutiques or department stores.

In doing so, Chanel creates exclusivity and rarity for the brand as pricing, stock, and color options aren’t known until you go in-store. With price increases every year and no repeating of colors, customers who covet a certain bag have a sense of urgency to purchase. This creates value for the brand and customers as they know what they invest in will likely only increase in rarity.

With the ‘why’ behind Chanel’s pricing in mind, we’ll now look into how much the brand’s various bags precisely cost.


How much is a Chanel bag?


How much is a Chanel bag?

As of early 2021, Chanel bag prices average at about $3,000-$7,000. Alternative textiles and rarer editions run upwards of $9,000. However, there are a few things to take into consideration for these price ranges.

Firstly, prices at Chanel are constantly increasing. The most popular Chanel Classic Flap bag in black with goldware used to retail at $2,850 in 2010. Today, the Classic Flap retails for $6,800. That’s a $4,000 increase in a matter of 11 years!

The next point is that even if you are in the market to purchase a Chanel bag, that doesn’t mean you’ll be able to buy it. The brand has curated rarity through not repeating colors and creates exclusivity by making it more difficult to obtain popular color and hardware combos. For example, hard-to-find colors like Caramel and Rose Claire are sold well above their retail price on the second-hand market.

With all this in mind, let’s dig into the price ranges of Chanel’s fan favorites along with some of their newer bag styles and their price ranges.


Based on 2021 retail prices:

  • Wallet on Chain: $2,100 to $3,250
  • Deauville Tote: $3,200 to $4,600
  • Boy Bag: $4,300 to $5,700
  • 19 Bag: $4,800 to $6,200
  • 2.55 Reissue: $4,500 to $8,000
  • Classic Flap: $3,500 to $9,100

Considering the brand’s rarity and constant up-ticking of pricing, Chanel’s handbags can hold much of their value. Next, we’ll dig into how to buy and sell Chanel bags for the best prices.


Selling and Buying Chanel Bags


Where to buy Chanel for the best price?

Due to the brand’s exclusivity and increasing price tags, Chanel bags come with a premium price in their boutiques. Consider buying from the pre-owned market where you can find colors and prints of seasons past to find your dream Chanel bag at a discount. At myGemma, you can find authenticated, pre-owned Chanel bags for up to 30% off retail.


Where to sell Chanel for the best price?

The positive side to Chanel price increases is that the bags you have in your closet can still hold great value on the pre-owned market. Look no further than WP Diamonds to sell your Chanel and other designer handbags and get paid in as little as 24 hours.

As a trusted luxury goods buyer with an A+ BBB rating, we have an honest and transparent process to sell your bags in-person or online. Start by filling out the form below to set up an appointment in New York, Hong Kong, Tokyo, or the UK or online through fully insured, free shipping. Discover what your designer handbags, jewelry, and watches are worth so you can make room for future designer finds!


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