Jewelry Articles

Does Cartier Jewelry Hold Its Value?

June 23, 2021 - Jewelry Articles
Whether you’re interested in investing in jewelry from Cartier or looking to sell past seasons’ pieces you no longer wear, a question likely on your mind is: does Cartier jewelry hold its value? Are these investment pieces?

As the trusted luxury experts, our team at WP Diamonds is here to share our insider knowledge on Cartier’s ability to retain value in the pre-owned luxury market. From why this is to where to buy and sell their fine jewelry, read on to discover more about this centuries-old jewelry brand.


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Does Cartier Jewelry Hold Its Value


Does Cartier Jewelry Hold Its Value?

Yes, for the most part, Cartier jewelry does hold its value. In some instances, its value actually increases over time. This is due to a myriad of factors that will be further elaborated on in the next section.

Take for instance the Cartier Love bracelet, one of the most sought-after pieces of jewelry in the world. When it first debuted in 1969, the bracelet’s original purchase price was $250 USD. Today, the retail price for the same bracelet is $6,550. So depending on when you purchased your Cartier piece, it could have increased in value over its retail value.

Even if your jewelry does not increase in value, it will hold much of it on the pre-owned luxury market. Our in-house experts dive into why this is, below.


Why Does Cartier Jewelry Hold Its Value?


Historical Significance

It was England’s King Edward VII who declared Cartier “the jeweler of Kings and the King of jewelers” in the early 1900s. The French jewelry Maison’s legacy is woven throughout history, from the brand’s inception in 1837 to today.

Starting as a Paris storefront, Cartier grew to establish itself as a worldwide luxury brand. Ranging from gold jewelry pieces to intricate designs for Empresses and Czars of the past, Cartier is infamous for its jewelry creations over the centuries. This legacy means vintage and current season pieces can retain much of their value.



Having a long-standing history is one thing, but retaining a level of prestige is another. Cartier is a brand renowned for outfitting royalty throughout the world and celebrities through the ages.

Famously featured in Ocean’s 8, the affluence associated with the brand contributes to its every growing popularity, desirability, and recognition amongst luxury consumers.

From the brand’s luxury watch offerings to its vast fine jewelry collections, Cartier’s pieces are synonymous with opulence, grandeur, and affluence.

The prestige associated with the brand translates not only to its high-end pricing but also the ability to buy and sell pre-owned pieces for closer to the retail price than the average luxury brand.



Part of the brand’s prestige isn’t only cultural cache and history, but the quality of their products. From solid gold to high-quality diamonds, this brand is known for creating watches and jewelry for royalty for a reason.

The price of gold itself also factors into the brand’s ability to retain much of its value on the resale market. For example, Love bracelets use 18k yellow, rose, or white gold.

Interestingly, back when the Love bracelet first debuted for $250 USD, gold’s price per ounce was $41. At around 33g each, that priced the piece at 7.5x the gold value. In comparison, thanks to gold’s meteoric rise in recent years and with today’s gold price at $1,750-1,800, while the Love bracelet retail price has increased to $6,550 currently, it is now only 5x its gold value.


Most Popular Cartier Jewelry:

  1. Cartier Love
  2. Cartier Juste un Clou
  3. Panthere de Cartier
  4. Cartier Engagement Rings
  5. Trinity de Cartier


Buy and sell Cartier for the best prices


Where to buy affordable Cartier jewelry

With well over 200 boutiques across 125 various countries, Cartier jewelry is available almost everywhere in the world. Discover a greater array of offerings by shopping vintage and current season Cartier finds on the pre-owned market.

At Gemma, you can find pre-owned and authenticated Cartier, Bulgari, Van Cleef & Arpels, and other fine jewelry brands at up to 80% off retail. By buying second-hand you’re contributing to the sustainable jewelry industry while also getting a more affordable price.


Where to sell Cartier jewelry

Ready to sell your Cartier items? Then get a complimentary quote from leading luxury buyers at WP Diamonds. We buy your designer watches, jewelry, handbags, and sneakers in as little as 24 hours with no fees or commissions deducted from your final offer.

Just fill out the online form below to get your price quote. We can then organize free shipping and insurance to send your items in for a final price, or schedule an appointment in one of our offices in New York, Tokyo, Hong Kong, or the UK,. With an A+ BBB rating and 1,000+ customer reviews, WP Diamonds is your destination to sell luxury goods quickly and securely online.

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