Sell Fancy Red Diamonds

Found primarily in Africa, Australia, and Brazil, fancy red diamonds are by far the rarest and most valuable colored diamonds. Only a handful of true, natural red diamonds are known to exist today. Because of their rarity, red diamonds can be an exciting, profitable gem to sell. WP Diamonds is a BBB A+-rated buyer of colored diamonds. Selling through WP Diamonds is a secure, free service that can take as little as 2 days from filling out the online form to receiving payment for your diamond.

Get Your Offer

Sell Fancy Red Diamonds To The Colored Diamond Experts.

How To Sell A Red Diamond Online

Selling your red diamond online is an easy, secure process that can be completed in five steps:

    1. Fill out the online form
    2. Receive your initial valuation by phone or email
    3. Make an appointment or ship your items fully insured via FedEx at no charge
    4. Receive final price
    5. Get paid in as little as 24 hours


Due to WP Diamonds’ size, international scope, and strong financial backing, we are positioned to make large investments and offer competitive pricing for your fancy colored diamonds. The market for red diamonds is specialized and complex; small variations in red diamonds can have a significant impact on their value. Our in-house colored diamond experts are ready to assess your red diamond with precision.

How Much Is My Red Diamond Worth?

Natural fancy red diamonds are incredibly valuable because of their rarity. Red diamonds offer significant returns to those who sell them. There are a few factors to consider when determining how much your red diamond is worth today.



The color of your diamond is assessed using three attributes—hue, tone, and saturation. A diamond’s hue refers to its color—whether red, yellow, pink, etc. Red diamonds often exhibit a purplish or brownish hue, or the red appears as a reddish brown or reddish orange color. While these diamonds are still valuable, red diamonds with the presence of no other hues are the rarest colored diamonds, and thus the most valuable. Tone refers to the lightness or darkness of the diamond’s color. Saturation refers to the strength or weakness of the color. Pure red diamonds only exist in the highest saturation and darkest tone, fancy red. Fancy red diamonds fetch the highest prices on the market. Red diamonds with less saturation or a lighter tone are considered pink, reddish brown, or another hue.



Typically, the greater the carat weight of your diamond, the more it is worth. Most red diamonds are less than half a carat in size.



Different cuts can maximize the intensity of a color and can alter your diamond’s value.



The fewer inclusions on your diamond, the higher its value.


Market Conditions

If the shape and proportions of your stone are in high demand on the current market, you will fetch a higher price.

Where To Sell A Red Diamond


Selling OptionsProsCons
Online Specialist BuyerConvenient and easy process, can receive a high priceFinding a reputable online buyer can be difficult
Auction HouseWell-versed in fancy colored diamonds, with the right audience you can fetch a great priceFinding the right auction house can be difficult, selling process can be lengthy, the auction house will take a percentage of final price
PawnshopImmediate sellPawnshops do  not specialize in  fancy colored diamonds so you will likely not receive the best price for the value of your good
ConsignmentReturns can be high with enough timeLengthy selling process, sellers are often not knowledgeable about fancy colored diamonds

How To Find The Best Red Diamond Buyer

Finding the right buyer for your red diamond is one of the most important steps in the selling process. Following the guidelines below can ensure a secure, successful sale.

  1. Do your research – Read through the buyer’s online reviews and be sure customers have had positive experiences in the past.
  2. Assess BBB Accreditation – Choose a BBB-Accredited buyer and look at their rating and past history.
  3. Check Security Information – Will the buyer insure your items? How does the company ensure your item’s safety and security?
  4. In-Person Appointment – Making an appointment in one of the company’s physical locations can give you a better sense of the buyer you are working with.


Just like your fancy colored diamonds, our process is unique. We want to give
you the most accurate price. We ask that you fill out an initial
valuation form or call 646-758-0270. Call from 9am-5.30pm EST, Mon-Fri.


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items fully insured
via FedEx at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours

What Types Of Red Diamonds Can You Sell?

WP Diamonds purchases an array of red diamonds in varying colors, cuts, weights, and clarity. In order for your red diamond to be considered by WP Diamonds, it must have the following attributes:

  • 0.20 carats or more
  • Must be fancy light or better

Why Are Diamonds Red?

Scientists are still not certain on the cause of diamonds’ red hue, but it is believed that deformities in the crystal lattice structure of a red diamond cause its red color. Deformities occur due to heat and pressure that the diamonds have endured under the earth’s surface. Pink diamonds are caused by deformities in the diamonds’ crystal lattice structure that cause a pink hue; it is assumed that very high levels of this type of deformity will result in a red color.

Our International Reach Ensures Access To Current Pricing

WP Diamonds is a branch of White Pine Trading LLC, a leading diamond trading company with an international reach and unparalleled reputation. WP Diamonds’ global scope guarantees us access to live international pricing of colored diamonds. With current pricing we are able to offer all of our customers, from individual clients and dealers to large businesses, highly competitive prices. We are honored to be members of the primary industry trade organizations and continually strive to hold our business to the highest ethical principles.