Watch Articles

Why Buy a Luxury Watch?

April 30, 2018 - Watch Articles
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Luxury watches are elegantly and expertly crafted timepieces with a rich history and a passionate following. Perhaps you have been captivated by the beauty of luxury watches but aren’t sure if you should take the plunge and buy your first luxury watch. After all, luxury watches can cost up to hundreds of thousands of dollars, compared to mass produced pieces that you can buy for a few dollars. If you have been asking yourself, “why buy a luxury watch?” keep reading to discover what makes luxury watches so captivating and how you can begin your watch collection today.

Reasons why to buy a luxury watch:

  1. Rich History
  2. High Quality Materials
  3. New and Innovative Movements
  4. Masterful Craftsmanship
  5. Retain their value
  6. Longevity
  7. Luxury Image
  8. Superior to smart watches

 

1. Rich History

Luxury watches are backed by hundreds of years of fine watch making tradition, where innovation and constant refinement reigned supreme. During the 18th century, brands such as Vacheron Constantin, Breguet and Patek Philippe led the watchmaking industry with their inventions such as self-winding movements and chronographs.

Wrist watches grew in popularity during World War 1 as soldiers needed to keep their hands free and could not afford to constantly reach for their pocket watches. Soldiers would strap their pocket watches to their wrists and continued to do so after they returned from the war. Today, wrist watches have a historic association with adventure, racing, diving, flying and war. When you wear a luxury watch you are carrying hundreds of years of continuous refinement and artisanal craftsmanship.

 

2. High Quality Materials

To ensure that a luxury watch operates precisely and can last for generations, watchmakers utilize high quality, tried and tested materials. These materials include 18K yellow gold, titanium and synthetic crystal. Luxury watchmaker Richard Mille uses some of the same cutting-edge materials for their timepieces as those used in rocket ships and Formula 1 cars. Richard Mille invests years and millions of dollars towards understanding these powerful materials and how they can be incorporated into watches for optimal performance.

 

3. New and Innovative Movements

A watch’s movement is the heart of the timepiece. Mechanical watch movements are composed of hundreds of tiny parts that must fit and function flawlessly together in order to power the watch. Watchmakers can spend years crafting movements, which can be beautifully decorated and astoundingly complex. Movements are designed to be professionally serviced, so if one of the hundreds of parts gets damaged, a certified watchmaker can repair the timepiece allowing it to accurately function for years to come.

 

4. Masterful Craftsmanship

Horologists have dedicated their lives to creating timepieces that are comparable to works of art. Former late night talk show host, Jay Leno wrote, “Anyone who turns over a mechanical watch, especially one with a visible movement, will gaze at it for 10, 15, even 30 seconds because it resonates quality and reflects the effort that went into making it.” Luxury watches are made in lower quantities because of all of the precision required when crafting the watch. For example, Patek Philippe’s watches can take years to manufacture.

 

5. Retain their value

Luxury watches retain their value far better than mass produced watches or smart watches. Rolex, for example, has achieved this by building their brand, becoming a household name, creating high quality and durable watches and producing a limited number each year to increase demand. Whereas mass-produced watches will only last as long as its battery life and smart watches quickly become redundant as new technologies are introduced, meaning that these watches have little to no resale value.

buy a luxury watch

 

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6. Longevity

A well designed luxury watch will always be fashionable and, thanks to its craftsmanship, dependable. Conversely, cheap mass produced watches will only last for a few years at best. As Patek Philippe, so apply puts in their wildly successful ads, “You never actually own a Patek Philippe. You merely take care of it for the next generation.”

buy a luxury watch

If your family does not have a timepiece that has been passed down for generations, then you can begin the tradition and one day have a luxury watch that you will pass on from generation to generation. The bottom line is, a luxury watch is built to last.

 

7. Luxury Image

When you think of luxury watch brands, certain images will come to mind, be it of sophistication or adventure. This is because designer watch brands have made their watches synonymous with power, status and exploration.  When you wear a luxury watch, you are carrying the prestige imbued with the brand. Recognizable luxury watch brand ambassadors such as Hollywood actors, singers and models embody the luxurious image that the brand wishes to convey and watch wearers desire.

 

8. Superior to smart watches

As digital technology moves so quickly, new smart watches debut every year. Anyone who has tried to sell an electronic device knows first-hand how little their resale value is. Smart watch brands are always going to release newer watches with upgraded hardware and features, making older watches feel obsolete. Conversely, luxury watches of any age can be worn with pride.

 

Starter Luxury Watches

If you are eager to buy your first luxury watch or start a luxury watch collection, we have curated a list of great starter watches for the first time watch buyer:

TAG HEUER AQUARACER 

Price: $2,000

Tag Heuer’s Aquaracer is the perfect diving watch that combines style and performance. The watch is made with 18k yellow gold and stainless steel. The dial features stick hour markers outlined in yellow gold and is protected beneath a sturdy sapphire crystal. This Tag Heuer watch is water resistant up to 300 meters and its unidirectional bezel works to measure diving time. Even if you are not making any deep sea plunges, the watch comes with other useful features such as its date aperture.

buy a luxury watch
buy a luxury watch
BAUME & MERCIER CAPELAND CHRONOGRAPH

Price: $2,750

For those who want a watch that does it all, look no further than this Baume & Mercier timepiece. This stainless steel chronograph is overflowing with complications. The dial features telemeter and tachymeter tracks, three subdials and a date aperture. Even with all of these features, the dial is well balanced without a singular feature overshadowing the others. With its automatic movement and 44 hour power reserve, you will never have to worry about winding your watch.

AUDEMARS PIGUET HELM

Price: $3,850

Every aspiring watch collector needs a vintage timepiece as they are steeped in history. This Audemars Piguet watch is a vintage timepiece from 1960’s, with an 18k yellow gold case and leather strap. The dial is incredibly clean and elegant with just Roman numeral dial markers. For a dress watch that suits any style, this Audemars Piguet is your perfect match.

buy a luxury watch
Author
Bio: Written by one of our diamond, designer jewelry or luxury watch experts. With over 150 years of combined experience, our experts are able to comment on trends, share industry knowledge and provide diamond, designer jewelry and luxury watch education.

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